Why Times Square Billboards Are Going Dark

By : Food and Wine

Published On: 2020-05-28

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Although the coronavirus has shut down much of the city, the bright lights of New York City have continued to shine.Yet tonight at 9 p.m. EST, Times Square will go dark for one minute.The gesture represents the reality that America's small businesses will face if the federal government doesn’t step in. .The blackout, part of the #DontGoDark campaign, is being staged by a coalition of businesses and activist groups.More than 100 million LED pixels, each representing $1,000 dollars of annual economic impact, will be turned off.After the blackout, a video will play showing how vital it is that businesses get assistance and fair treatment.It is no secret that this pandemic has created unprecedented vulnerabilities for restaurants, retailers, and small business entrepreneurs, deepening existing inequities not only in New York but across the country, Tim Tompkins, Times Square Alliance

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