Are you into Content Curation?

Do you know what curated content means?


Many people have heard the term "curated content" and scratched their heads in puzzlement over this strange and exotic phrase.

Curation is a process of seeking out specific items set to exacting specifications from a vast number of possibilities. To curate content is to sort through the tremendous possibilities presented online to find the best of the best.

Once located, the content must be organized in a meaningful manner and presented in such a way as to forward a specific theme.

A content curator (the author) spends a great deal of time seeking, sifting through, sorting out and arranging content.

Once this process is finished, the resulting curated collection of information is published. Content curators must have a very discerning eye in order to find and identify exactly the right content that will have resonance and relevance with a specific audience.

Furthermore, content curators must be logical and organized and able to combine this information in a way that makes good sense and conveys meaning. This is what museum curators do.

They establish a theme, put it in context and then seek out the objects of art that will best convey that theme and context. Once found, the objects must be properly annotated to be displayed in the museum in a meaningful manner that will resonate with and be relevant to visitors to the museum.
There is far more to content curation than simply collecting a list of links and posting them.

Curators must pick and choose amongst content and then have the ability to create a presentation that is sensible and meaningful. The goal is to present a complete picture of a topic that will give the reader or viewer a good overall understanding.

This sort of vetted selection of information enriches its target audience and also saves viewers and readers a great deal of time and effort in seeking out this information on their own.

Simply put, a skilful curator has the ability to seek out, make sense of and effectively present the most relevant and highest quality information on a given topic.


The flip side of this concept is that skilfully curated content can also present specific content in the most desirable light for the presenter.

https://www.youtube.com/watch?v=HVYc6Tq5yas
https://www.youtube.com/user/WPCoachingSchool