Taylor Swift has won 12 Grammys (and counting), broke records for taking over the entire Top 10 of Billboard's Hot 100 chart, and has nurtured a massive fanbase that is stronger than you could ever imagine. But what makes the singer so special? Swifties will attest: Taylor pours her heart into each of her songs, using her music videos and social media as tools to connect with her fandom through hidden messages that are straight up brilliant. Here's a comprehensive breakdown and analysis of Taylor's hidden messages according to Swifties themselves.