Flamin' Hot Movie Clip - Who Eats Cool Ranch Anyway - Sometimes cool just doesn’t cut it. #FlaminHotMovie, directed by Eva Longoria, NOW STREAMING on Hulu & Disney+. br br ABOUT FLAMIN' HOTbr The inspiring story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin’ Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.