A Complete Guide to Keyword Research for SEO Successbr -----------------------------br Keyword research is the cornerstone of effective Search Engine Optimization (SEO). It involves identifying the words and phrases that potential customers are searching for when looking for products or services like yours. By targeting these keywords, you can improve your website's visibility in search engine results pages (SERPs) and attract more organic traffic.br br Understanding the Importance of Keyword Researchbr Relevance: Keywords ensure that your content aligns with searchers' intent.br Visibility: Well-chosen keywords can boost your website's ranking in SERPs.br Traffic: Relevant keywords attract qualified visitors to your site.br Conversion: Targeted keywords can lead to higher conversion rates.