What makes a real estate team truly attractive to agents in today’s competitive landscape? Jason Mitchell and Jake Kraft of the Jason Mitchell Group explain that it’s not about perks or fancy CRMS — it's about delivering tangible value that helps agents close more business. In this episode of the Agent Blueprint, Mitchell and Kraft break down the principles behind building a standout value proposition. br br Through stories from new construction and team recruitment, Jason illustrates how leading with exclusivity, accountability, and advocacy sets top-performing teams apart. Learn how to communicate what makes your team unique and why the right agents will want to join, and stay, for the long term.