Professional racing driver and content creator Lindsay Brewer joins Forbes Talks to discuss the convergence of motorsport and digital media. Brewer reveals how she utilized personal branding to overcome the industry’s high financial barriers, financing her return to the track through the creator economy. br br 00:00 Introductionbr 00:54 Lindsay’s Origin Story And The High Cost Of Racing br 02:36 Leveraging Social Media For Funding br 06:31 Overcoming Stigma As An Influencer In The Paddock br 10:13 Strategic Partnerships And The F1 Effect br 14:09 Balancing The Life Of A Multi-hyphenate Athlete br 24:13 The Business Case For Sponsoring Female Driversbr br Subscribe to FORBES: br Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:br br br Stay Connectedbr Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: br Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.