With 6 million online fans, beauty influencer Claudia Sulewski knew she had a powerful community for which to launch a product. The market was crowded with skin and makeup items, so she chose to focus on body care. In 2023 she started Cyklar, which sells body creams ($29), oil- infused body washes ($35) and roll-on fragrances ($24). “I self-funded that first launch, and it was the biggest risk and investment I had ever taken on,” she says. The risk has paid off: Forbes estimates the startup will bring in $15 million in revenue this year. Sulewski has been at it a long time. When she was 13, in 2009, she launched her “BeyondBeautyStar” YouTube channel. (She’s still going strong on the platform with her eponymous channel.) Outside of Cyklar, she has harnessed that social media fame into brand partnerships including Onitsuka Tiger and YSL, and lan­ded acting gigs in the 2022 film I Love My Dad and Apple TV’s Shrinking.br br Read the full story on Forbes: br br Subscribe to FORBES: br Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:br br br Stay Connectedbr Forbes newsletters: Forbes on Facebook: Forbes Video on Twitter: Forbes Video on Instagram: More From Forbes: br Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.