Brand Equity Showcases Sapient Nitro's Digital Campaign for DBS Bank India – Chilli Paneer 2
By : ET NOW
Published On: 2014-12-18
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07:21
Sapient Nitro's debut digital-only campaign in India is for DBS Bank and we get you the first look! It's a rather unique campaign which has multiple plots and a non-linear story line, and what is more is that you get to choose the climax! Taking cue from its earlier ‘Chilli Paneer’ short film, this one is an interactive and rather innovative attempt for a bank! Take it away
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