Brand Equity - JWT's Tarun Rai Interview, Ogilvy & Myntra's 'Bold And Beautiful' Campaign
By : ET NOW
Published On: 2015-06-24
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25:38
Catch Tarun Rai - the new JWT India chief speak exclusively to ET NOW’s Sonali Krishna in his first-ever interview as CEO. Three months in office, find out what has been on his to-do list, and what we can expect from JWT India in the coming days! Brand Equity also showcases the three ads of Myntra’s path-breaking ‘Bold is Beautiful’ campaign which have taken the advertising world and the consumer by surprise, especially with the one starring a lesbian couple. Find out how and why Ogilvy & Mather and Myntra decided to be rather bold in a not-so-bold-country as ours! Check out this entire discussion right here.
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