After decades of ads mocking each other's products, Apple and Microsoft are hugging out a truce at least for the holiday season.
In the spirit of holiday cheer, Microsoft's latest campaign sent a store full of employees at its Manhattan retail store to storm the doors of a nearby Apple shop and "deliver a special message to some old friends."
And what might sound like an ominous warning in another context actually amounts to the software company workers singing Christmas tunes and holding candles as Apple employees applaud from inside the flagship store, then file out to give hugs.
The 37 Microsoft employees who took part were actually chosen from stores around the country based on singing auditions and were joined by the Harlem Youth Choir in a rendition of Jill Jackson Miller's "Let There Be Peace On Earth."