Coca-Cola Wants To Dominate All Of The Beverage Industry

By : Entertainment (now)

Published On: 2018-03-10

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Coconut water is estimated to become a $7 billion market globally by 2021. Coca-Cola wants to own the category with its Zico brand, debuting flavors like jalapeño-mango and a new line of coconut water that's blended with cold-press juices. Healthy options are increasingly important to beverage giants like Coca-Cola and PepsiCo. Coca-Cola is turning to a new beverage to win over customers as anti-sugar shoppers ditch soda.

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