Family Hold Back: Close To Half Of Americans To Cut Back On Black Friday Splurging
By : Wochit Entertainment
Published On: 2020-10-13
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00:35
A new survey reveals nearly 2 in 5 Americans, or 37%, plan on cutting their Black Friday shopping budget this year.
According to Business Insider, that's bound to hit major retailers--even Target, who has shifted its Black Friday sales exclusively to its online platform.
Business Insider reports just 28% of those surveyed said they will shop the same as they did last year.
With a nod to cognitive dissonance, the survey also revealed that more than 1 out of 2 Americans, or 52%, remain excited about shopping the day after Thanksgiving.
But as the pandemic endlessly grinds on, 49% of consumers surveyed said they intend to conduct their shopping online.
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