Rihanna's New Savage X Fenty Campaign Features Black Breast Cancer Survivors

By : Wibbitz Entertainment News

Published On: 2020-11-06

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01:13

Rihanna's New Savage X Fenty Campaign Features Black Breast Cancer Survivors.
Rihanna's company asked three breast
cancer "survivors and thrivers" to be part
of the brand's new campaign in support
of Breast Cancer Awareness Month.
The women modeled new styles
from a capsule collection that will
benefit a charity founded by Rihanna
in 2012, the Clara Lionel Foundation.
According to a press statement, the lingerie brand will donate up to $250,000 to help fund research and support Black people diagnosed with breast cancer.
The Savage X Fenty campaign was affirming of my experience as not just a breast cancer survivor but all of my intersections of identity as a Black, queer, non-binary femme, Model Ericka Hart, via CNN Style.
The campaign also strives to bring
attention to "unfair disparities" in
America's health care system.
According to the CDC, data from 2005-2009 revealed that Black women were 41% more likely to die from breast cancer than White women.
I know now that black women will
be heard in regards to our health
and our healing. , Model Ericka Hart, via CNN Style.
I hope these images convey to you all that there's work to do and that starts with listening to young women who look like me, Model Ericka Hart, via CNN Style

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