Netflix and WWE , Announce Massive 10-Year , Streaming Deal.
On January 23, Netflix and TKO Group Holdings
announced a new partnership that will bring
the WWE's flagship 'Raw' program to
the streaming platform next year.
On January 23, Netflix and TKO Group Holdings
announced a new partnership that will bring
the WWE's flagship 'Raw' program to
the streaming platform next year.
NBC reports that Netflix's first
major move into live sports comes as
a ten-year deal valued at over $5 billion.
According to a company filing, Netflix will retain
the option to exit the deal after five years,
or extend the contract for another decade.
In exchange, Netflix will be able to stream 'Raw' globally, including exclusive rights to the show in the
United States, Canada, Britain and Latin America.
Outside of the U.S., Netflix will also
become home for all WWE shows, including
SmackDown and NXT, and specials like
Wrestlemania, Royal Rumble and SummerSlam.
Following news of the deal,
shares in TKO leapt over
20% in premarket trading.
A separate announcement helped boost those
stock gains as superstar Dwayne Johnson
revealed he would join TKO's board of directors.
A separate announcement helped boost those
stock gains as superstar Dwayne Johnson
revealed he would join TKO's board of directors.
This is a super game changer.
When you look back at the
chapters of sports media history,
new chapters are driven by
extraordinary new paradigms. , Mark Shapiro, TKO President and
Chief Operating Officer, via NBC.
This is a super game changer.
When you look back at the
chapters of sports media history,
new chapters are driven by
extraordinary new paradigms. , Mark Shapiro, TKO President and
Chief Operating Officer, via NBC.
ESPN and Turner bringing NFL
to cable in 1987. Rupert Murdoch
bringing football to Fox in 1994.
When new histories are written,
'Raw' on Netflix will be
such a chapter starter, Mark Shapiro, TKO President and
Chief Operating Officer, via NBC.
ESPN and Turner bringing NFL
to cable in 1987. Rupert Murdoch
bringing football to Fox in 1994.
When new histories are written,
'Raw' on Netflix will be
such a chapter starter, Mark Shapiro, TKO President and
Chief Operating Officer, via NBC.
'Raw' is currently the USA Network's top program
with 17.5 million viewers annually. The agreement
with Netflix will bring the show to about
250 million global Netflix subscribers.
'Raw' is currently the USA Network's top program
with 17.5 million viewers annually. The agreement
with Netflix will bring the show to about
250 million global Netflix subscribers