Taylor Swift Has Generated , $330 Million for the NFL.
According to Apex Marketing Group data, Swift has
produced a $331.5 million "brand value" for the Kansas City Chiefs and the NFL since she started dating Travis Kelce.
According to Apex Marketing Group data, Swift has
produced a $331.5 million "brand value" for the Kansas City Chiefs and the NFL since she started dating Travis Kelce.
The data was calculated based on the
"reach and impact" of Swift's NFL appearances from Sept. 24 through Jan. 22, 'New York Post' reports. .
According to Apex President Eric Smallwood,
digital content, online news and
social media created the most value. .
For instance, when Swift and Kelce
were photographed on a date in October, $166 million was generated.
The 34-year-old singer has also helped the NFL attain the most regular-season viewership from women since it first began collecting such data in 2000. .
The 34-year-old singer has also helped the NFL attain the most regular-season viewership from women since it first began collecting such data in 2000. .
Female viewership increased 9% since last season.
Additionally, her presence has garnered
the most regular-season views from
18 to 34-year-olds since 2019.
Additionally, her presence has garnered
the most regular-season views from
18 to 34-year-olds since 2019.
After Swift made her first appearance at a Chiefs game, sales of Kelce merchandise increased 400%.
After Swift made her first appearance at a Chiefs game, sales of Kelce merchandise increased 400%.
His jersey is now within the
top five most purchased. .
NFL Commissioner Roger Goodell commented on Swift and Kelce's romance earlier this year.
NFL Commissioner Roger Goodell commented on Swift and Kelce's romance earlier this year.
Listen, they’re happy. They seem
to be enjoying their relationship.
That’s great in and of itself. , NFL Commissioner Roger Goodell, via statement.
But it has connected more fans of Taylor’s and
more fans of the NFL in some ways. To see that
they have a connection, now they have a
connection to our game and to Taylor, NFL Commissioner Roger Goodell, via statement