There is a strange but special reason why almost every one of us has a special feeling about our favourite 'lucky' number, whether it's a reference to something special that happened to us, or because somebody special happened to us, or when they were born, or we were born or whatever. The basic rationale behind our label is that we hope, in each of our releases to create a special recording or "number", (as they often introduce songs as at gigs), which in some indefinable way feels special, or lucky, for us & for you. We're not concerned with genre, hence the music we're talking about is kind of indefinable in this way. It's just important that it sounds great, sounds special & feels lucky! <br /><br />We hope you'll feel the same way about Caged Animals, Darwin Deez, Friends, Keith, Gotye, Jake Bullit, Seventeen Evergreen & hopefully more as the list grows...but not too quickly. Now it's up to you to let us know!