User Profile

User Profile

Pete Canalichio

Total Videos: 25

Pete helps licensors and licensees harness the power of brand licensing so that both companies and consumers win in the marketplace.

Licensing Contract Negotiation Process - Stage 4: Drafting the Agreement

Uploaded: September 8, 2017 Views: 3

Licensing Contract Deal Term Tools and Techniques

Uploaded: August 29, 2017 Views: 1

Licensing Contract Negotiation Process - Stage 2: Developing A Negotiating Strategy

Uploaded: August 29, 2017 Views: 2

Licensing Contract Royalty and Payment Terms

Uploaded: August 29, 2017 Views: 4

Licensing Contract Negotiation Process_Stage 1: Understanding the Deal Terms

Uploaded: August 29, 2017 Views: 1

The 5-Stage Licensing Contract Negotiation Process - Introduction

Uploaded: August 29, 2017 Views: 2

Negotiating License Deal Terms - Overview

Uploaded: August 29, 2017 Views: 3

The Brand Licensing Process - Step 8: Establish Business Plan

Uploaded: August 2, 2017 Views: 2

The Brand Licensing Process - Step 7: Conduct Orientation

Uploaded: July 30, 2017 Views: 3

The Brand Licensing Process - Step 4: Perform Due Diligence

Uploaded: July 15, 2017 Views: 4

The Brand Licensing Process - Step 3: Prospect the Licensees

Uploaded: July 15, 2017 Views: 1

The Brand Licensing Process - Step 5: Define Licensing Opportunity | Brand Strategy

Uploaded: July 15, 2017 Views: 1

The Brand Licensing Process - Step 1: Identify Where To Play

Uploaded: July 7, 2017 Views: 2

Why Do Manufacturers License Brands

Uploaded: July 7, 2017 Views: 1

The Brand Licensing Process - Step 2 : Determine How To Win | Brand Licensing

Uploaded: July 3, 2017 Views: 3

The 8 Benefits of Brand Licensing to Manufacturers and Service Providers | Brand Strategy | Business Branding

Uploaded: June 28, 2017 Views: 14

The 6 Benefits of Brand Licensing to Brand Owners | Brand Strategy | Company Branding

Uploaded: June 6, 2017 Views: 4

Entrepreneur® Expands to Television | Brand Licensing | Branding

Uploaded: April 24, 2017 Views: 3

Do You Own an Invention You Are Trying to License | Brand Licensing | Branding

Uploaded: April 15, 2017 Views: 7

Most Common Pitfalls Licensees Watch Out For - Part 3 | Brand Licensing | Branding

Uploaded: April 8, 2017 Views: 2

Most Common Pitfalls Licensees Watch Out For - Part 2 | Brand Strategy | Brand Licensing

Uploaded: March 29, 2017 Views: 9

Most Common Pitfalls Licensees Watch Out For - Part 1 | Brand Licensing Expert | Branding in Marketing

Uploaded: March 29, 2017 Views: 7

What Are The Expectations of Licensors and Licensees | Brand Marketing | Product Licensing

Uploaded: March 29, 2017 Views: 4

Why Do Companies License Their Brands | Brand Marketing | Product Licensing

Uploaded: March 29, 2017 Views: 6

Introduction to Brand Licensing | Brand Licensing | Brand Licensing Companies

Uploaded: March 6, 2017 Views: 6

Your Page Title