Simon Mainwaring is an author, blogger, speaker and founder and CEO of We First, a social branding consultancy. A former Nike creative at Wieden & Kennedy, Portland, and worldwide creative director for Motorola at Ogilvy, he is a member of the GMI Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the Annenberg School, AdAge’s Power150 and is an Expert Blogger for Fast Company. In June 2011 Simon’s first book entitled We First will be released that lays out an actionable plan for how brands and consumers use social media to build communities, profits and positive impact. His website is www.wefirstbranding.com, he blogs at www.simonmainwaring.com and tweets @simonmainwaring