Ruben is Director of Sales, Social Media @ Path Interactive and an adjunct instructor @ NYU School of Continuing and Professional Studies Marketing and Public Relations Studies Program. Teaching “Examining Social Media Networks for Brand Value” a core course in the Digital Media Marketing Certificate Program. <br /><br />In his strategic role, Ruben provides forward thinking leadership for the company’s social media marketing processes and oversees the social media operations for the firm. Ruben also is responsible for consulting, and key project management for client Paid Search, Search Engine Optimization and Online marketing campaigns.