The Commitment Curve: Why Spin Isn't a Match For Memes
By : FORA TV
Published On: 2013-05-24
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02:30
The Commitment Curve: Why Spin Isn't a Match For Memes
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Before you can change the world, you need to engage people - and to do that successfully at scale, you need to help them access a greater purpose, higher power and deeper meaning. But how do we accomplish this at scale without condescending to our communities? Join Jeremy Heimans -- CEO of Purpose and founder of global movements Avaaz and GetUp as he discusses the ways they've helped transform engagement for corporations, non-profits and citizens with integrity and purpose.
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