Actress Malaika Arora launched the Taiwan Excellence campaign 2013 at an event held in Mumbai, on Thursday.Interacting with the media, Malaika Arora said in a statement: “I feel honoured to be associated with TAITRA for the last 3 years. I have been Taiwan Excellence campaign’s celebrity endorser since 2011 and am proud to be instrumental in increasing the brand awareness. It’s a pleasure to know that Taiwan brands foster a large fan base amongst the users of ‘Excellent Lifestyles’ products, which also includes me and my family.