Every day things - butter, for example. How can something as simple as butter reveal a valuable selling insight for today's cleaning businesses. Check out this video to find out now. br br Watch this fast paced video -- The BUTTER Lesson: Selling Strategy for Cleaning Companies where Dan describes a familiar situation -- spreading butter on toast to dramatize an important selling strategy -- one which can make your prospective client much more receptive to hearing all about you, your company and your cleaning proposal for their building or residence.