What is inBound Marketing ? br br As per wikipedia, Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing which looks more natural. br br In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered "outbound marketing". br br Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting and useful content. br br Inbound marketing is defined by three phases: Get found, Convert and Analyze. To further simplify, we can break inbound marketing cycle into 5 phases. br br 1. Attract traffic br 2. Convert visitors to leads br 3. Convert leads to sales br 4. Turn customers into repeat higher margin customers br 5. Analyze for continuous improvement br br Complex inbound marketing practices target potential customers at various different levels of productbrand awareness. The most scaled tactics attempt to funnel customers from semantically related market segments, who have no product awareness or intention to purchase. This is usually achieved by taking the customer through a structured informational path, that builds awareness and increases interest over time. br br To learn more about inbound marketing and how you can use our simplified inbound marketing software, you can check inboundio.com.