Does Apple's Facebook Presence Damage Brand Perception?br L2 - NYU Sternbr Scott Gallowaybr L2, Founderbr NYU Stern, Clinical Professor of MarketingMichael Mendenhallbr Archetypes, Co-Founder & CEOArun Sundararajanbr NYU Stern, Professor and NEC Faculty FellowDivya Singhbr LocalFountain, Co-FounderMichael Lazerowbr Salesforce Marketing Cloud, Chief Marketing OfficerRobert Alpertbr Routehappy, Founder & CEObr Break: 10:30 - 11:00 am EDT