www.magnifictraining.com - "sap crm(customer relationship management)" br Online Training contact us:+919052666559,+1-6786933475 or br info@magnifictraining.com By Real Time Experts from br Bangalore,India,USA,Canada,UK, Australia,South Africa. br br SAP CRM consists of Three main modules. br br Marketing - ( Pre-Sales ) br Sales br Service - ( Post-Sales ) br br Marketing : Marketing module helps the marketing department with customer acquisition. This includes one or more of the following activities br Campaign management - This includes different campaigns like e-mail, phone and other forms of customer engagement programs. br Trade Promotion Management - br Segmentation - Segmentation is the process of segregating your customersleadsopportunities into different segments. This is used to effectively use the available time and resources on a targeted marketing plan. br br Sales : Sales involves the OTC Cycle ( Order to Cash ) cycle excluding the logistics part. So this effectively includes br Order Management - This includes order management, contracts management, quotation management and other sales related activities. br Billing - This includes the billing of the orders created. Billing can either be done in ECC or in CRM. SAP CRM is specifically suited for Service related Billing. br br Service : Service Module involves most activities that are involved in SAP ECC's SM & PM Modules. They include br Service Order Management br Repairs & Returns Management br Service Contracts Management br Equipment and Installed Base Management br Channel Management : There are many ways through which these services can reach the customer. In SAP CRM terminology, these "ways" are called CHANNELS . And managing these channels is called Channel Management. Examples of channels include Internet, e-mail, Field Applications, e-Commerce, CIC etc.