Think you're ready to release your press release? to have a company write and distribute your press release.? br 1. Press Release Ready - You have a press release written and ready for release distribution br 2. Press Release NOT Ready - You still need a press release written as well as distributed (released)? br Let's take a look at each scenario separately. br br Scenario #1: br Press Release Ready br You have a press release that you either wrote yourself or you paid someone to write it for you. Now Decide if you'd like to distribute (release) your press release by way of free or paid distribution - there are pros for both.