Visit: br br Google Play, formerly the Android Market, is a digital distribution platform for applications for the br br Android operating system and an online electronics and digital media store, operated by Google. The service br br allows users to browse and download applications developed with the Android SDK and published through br br Google, as well as music, magazines, books, movies, and television programs. Users can also purchase br br hardware, such as Chromebooks, Google Nexus-branded mobile devices, Chromecasts, and accessories, through br br Google Play.[2] br br The rumor of Play Store gift cards started after references to it was seen in the version 3.8.15 update to br br the Play Store app.[82] Soon after images of the gift cards started to leak,[83] and on August 21, 2012 they br br were made official by Google and rolled out over the next few weeks.[84] br br Google Play gift cards are currently available in Australia, Canada, France, Germany, Japan, the United br br Kingdom, and the United States.[85] br br br Applications are available through Google Play either free of charge or at a cost. They can be downloaded br br directly to an Android or Google TV device through the Play Store mobile app, or by deploying the br br application to a device from the Google Play website.[3] Applications can also be downloaded directly to br br BlackBerry 10 devices such as the Z30, Z10, etc. via an app called SNAP if they are running OS10.2.1 or br br higher[4] br br Many applications can be targeted to specific users based on a particular hardware attribute of their br br device, such as a motion sensor (for motion-dependent games) or a front-facing camera (for online video br br calling). br br On March 6, 2012, with the merging of the Android Market and Google Music, the service was renamed Google br br Play to coincide with the rebranding of Google's digital distribution strategy.[5] As of July 2013, the br br Google Play store officially reached over 1 million apps published and over 50 billion downloads.