This campaign from CumminsRoss Melbourne centres on a product truth: in Woodstock, the distillers found that the more they turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel.br Category: Drinks, alcoholicbr Client: Asahi Premium Beveragesbr Agency: CumminsRoss, Melbournebr Production: Guiltybr Country: Australiabr Director: Tony Rogersbr Executive Creative Director: jason rossbr Copywriter: Chris Ellisbr Art Director: Aaron Lipsonbr Producer: Jason Byrnebr DoP: Shelley Farthing-Dawebr Sound: Paul Le Couteurbr Agency Producer: Susannah Georgebr Editor: Tim Parringtonbr Chief Executive Officer: Sean Cumminsbr Post House: The Butcherybr Online Editor: Eugene Richardsbr Grade: Vincent Taylor @ The Refinerybr Sound Design: Flagstaff Studiosbr CumminsRoss:br Managing Director: Chris Jeffaresbr Group Account Director: Hayden Isaacsbr Account Director: Damiano Dipietrobr Account Manager: Jessica Chamberlainbr Chief Media &Innovation Officer: Kirsty Muddlebr Media Manager: Tom Johnsonbr br Client:br General Manager, Marketing: Kate Dowdbr Woodstock Bourbon Brand Manager: Kelly Jonesbr The TV Commercial Ad titled How We Roll was done by Guilty advertising agency for product: Woodstock Bourbon (brand: Woodstock) in Australia. It was released in the Feb 2014.