In today's uncertain world, not even the best contract can capture what will change tomorrow. A contract can only convert to business advantage through a value centric relationship. At HCL, a business model driven by our three core values: Employees First, Trust, Transparency and Flexibility and Value Centricity has led to consistent customer delight which points to one thing:br Our relationships go beyond the contract. Read carefully between the lines of a contract and you will see room for a relationship. It is this relationship that makes us push the envelope and see beyond the br clauses a, b and c. In such a relationship br you'll find interactions with trust, transparency and flexibility. br Because, you see, a relationship is notbr just about a first party and a second br party signing a deal on pieces of paper. br It's about people coming together to br create ideas, value and sometimes, br even history.br Category: Corporate identitybr Client: HCL Technologiesbr Agency: ITSA Brand Innovations Ltdbr Production: Flying Pigsbr Country: Indiabr Director: Bharat Sikkabr Chief Creative Officer: Emmanuel Upputurubr Creative Director: Daniel Upputurubr Copywriter: Emmanuel Upputurubr Art Director: arnab raybr Producer: Govindbr DoP: ADAM KIMMELbr Agency Producer: Aurnob Godhinobr The TV Commercial Ad titled The Spirit of Relationship Beyond the Contract was done by Flying Pigs advertising agency for product: HCL Technologies (brand: Hcl) in India. It was released in the Mar 2014.