Video marketing is incorporating videos into your marketing campaigns to promote your company, product or services. Businesses can get a lot of mileage with just one video by incorporating it into your marketing campaigns. Studies show that video can increase your ranking, conversions, open rates, click through rates and more.br According to comScore, the online video audience reaches 84.5 of the U.S Internet audience. In addition, average engagement levels are rising as it continues to play a more prominent role in the online experience.br A study from Forrester Research states that a web page with video is 50x more likely to appear on the first page of Google.br Even more importantly, Google has started incorporating more video content within its organic search results allowing you to increase your exposure.