Why Apple's acquisition of beats is important to the Brand

Why Apple's acquisition of beats is important to the Brand

Integrating Beats Music and Beats Electronics into the Apple ecosystem could potentially revive the iTunes platform and strengthen brand recognition with the association of Dr. Dre and Jimmy Iovine, Stephanie Link and Jill Malandrino point out.


User: testong11

Views: 0

Uploaded: 2014-06-18

Duration: 01:34

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