Samuel L. Jackson was in London on Sunday, June 15, playing the lead role in a cancer charity fashion ball.

"One For The Boys" campaigns to raise men's awareness of the early signs of cancer - symptoms, Jackson says, that men often ignore until it's too late.

SOUNDBITE: (English) Actor, Samuel L. Jackson, saying:

"Women share information. Men always try and tough it out. You know, if we have a pain or a lump or a rash, you know, we see it, we put something on it we keep going, we don't think anything about it until it gets really bad and then we'll ask a friend "what do you that is?" You know, we want them to act earlier."

Nick Candy - the property developer husband of Aussie actress and singer Holly Valance - lost his father to cancer last year.

SOUNDBITE: (English) Luxury Property Developer, Nick Candy, saying:

"So, last year, on September 24th, my dad died of cancer, and it was within three months of being diagnosed with pancreatic cancer, so it w