In the fourth part of his exclusive Bollywood Hungama interview with Content Head Broadband Faridoon Shahryar, Alyque Padamsee narrates how Pooja Bedi was roped in for the 'Kama Sutra' condom commercial. He then talks about working on the ad campaigns of 'Liril' featuring Karen Lunel and 'Surf Excel' featuring Kavita Chaudhary as 'Lalitaji' who in Alyque's words was 'the woman you love to hate'.