From the Yum! Global Newsroom:br br Colonel Sanders is getting in on the chilly action of a social movement that's raising money for ALS (amyotrophic lateral sclerosis) awareness.br br In a new video posted to KFC's YouTube channel, the Colonel not only douses himself with a KFC bucket of ice water but also challenges a few others to do the same. Take a look.br br Colonel Sanders accepts the #ALSIceBucketChallenge and will make a donation to the ALS Association. Now he’s challenging Wendy's, Burger King, Chick-fil-A and our KFC employees and fans. For those who take the #ALSIceBucketChallenge using a KFC bucket, KFC will donate an additional $100, giving up to $10,000 in total.