No body really wants people to opt-out of their list right? But wouldn't you rather have that then someone marking your email as spam? The best way to have your subscribers opt-out instead of sending you to spam is by optimizing your unsubscribe process. Some of the most common unsubscribe practices include one click unsubscribe, manage subscriptions page, unsubscribe page, and email unsubscribe. No matter what you use, one thing is key.