EDITORS PLEASE NOTE: THIS EDIT CONTAINS CONVERTED 4:3 MATERIALbr br The overwhelming success of the "ice" bucket challenge has inspired a journalist in India to launch her own challenge -- replacing replacing ice with rice.br br In the ice bucket challenge people dump a bucket of ice water over their head to encourage donations to a charity.br br In this new twist a bucket of rice is donated to someone in need.br br The movement's Facebook page defines it as a "local challenge for local needs" and has clocked tens of thousands of 'likes'.br br But it's getting international support.br br Germany's ambassador to India on Tuesday delivered rice to families in a New Delhi slum.br br 6. (SOUNDBITE) (English) GERMANY'S AMBASSADOR TO INDIA, MICHAEL STEINER, SAYING:br br "The society is still accepting the fact that there are poor people and I think we have to change that and this is why we are taking on this action here.