So as you saw, the hot water was poured into the filter with the coffee and the water dripped down over the coffee grounds to make the coffee. br Looks easy, yes this part is. But what's not shown is all of the prep work prior and the clean up after the coffee is made. Which, I believe, br is why those one cup coffee machines that use the k cup refills are so popular. That same kind of hidden work is what's involved in marketing your business. It takes a lot of consistent effort to market and stay in front of your potential and current customers and that is not easy. Which br is why whenever people tell me that marketing is easy I laugh in my head and say yeah sure to myself. Knowing they will change their tunes once they do the work themselves.