br Reduce wrinkles and fine lines. Increase collagen and skin elasticity. Gives skin a radiant glow br br HOW DOES IT WORK CLINICALLY ADVANCED SKIN CARE TECHNOLOGY br The process of aging impairs the skins protective barrier leading to drier and more fragile skin, which acclerates the visible signs of aging across the face. Pura Bella is an advanced Anti-Aging serum specially formulated to enhance skin hydration and firmness, in-turn reducing visible signs of aging such as wrinkles and fine lines.. The unique blend of active ingredients in PURA BELLA stimulate collagen and elastin production at a cellular level in turn increasing skin suppleness and protection. br br With over 90 success rate PURA BELLA enjoys a global patronage of women who swear by it as their preferred anti-aging formula.The combination of clinically proven active ingredients found in PURA BELLA work simultaneously to repair, restore and rejuvenate the skin's dermal matrix. This process at the cellular level helps imporve skin hydration and reinforces its structure to smooth out wrinkles and fine lines. br br Pura Bella stimulates collagen and elastin production which help improve moisturation and skin tightening respectively.