BUSINESS DAILY - Publicis focuses on digital growth with Sapient deal

BUSINESS DAILY - Publicis focuses on digital growth with Sapient deal

pThe French advertising giant Publicis is buying the US digital specialist Sapient for $3.7 billion. The deal will help Publicis reach its goal of earning half its revenue from digital advertising by next year. Also today: how Cuba is trying to attract international investment.


User: FRANCE 24 English

Views: 8

Uploaded: 2014-11-03

Duration: 05:11

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