The team of Action Jackson launched the film's first song Keeda at a suburban multiplex with Ajay Devgn, Sonakshi Sinha, director-choreographer Prabhu Dheva and music director Himesh Reshammiya in attendance. The group made their entry at the end of a performance, which saw dancers sporting Elvis-style retro outfits and accessories. Talking about the song, Ajay said that his daughter has seen it and she thinks he has done well this time.