Cascades of brightly coloured lights. br Festoon the aisles of shopping malls. br Perhaps a foretaste of delights br that kids expect when Santa call. br br Small children with wide open eyes br are hypnotised by this display br Each aisle reveals a fresh surprise br They cannot tear their eyes away. br br The harassed mothers can’t persuade br their wide eyed children they must go br For daddy’s dinner must be made br the children just don’t want to know. br br An advertising strategy br which works with great efficiency. br It brings the punters thronging in. br They come to look but soon begin. br br To purchase with their credit card. br The crafty tactic works again br The merchants reap a rich reward. br Debt ridden punters bear the pain. br br They’ve only just cleared last year’s debt br Yet foolishly they overspend. br It’s strange how quickly they forget br the real cost of their plastic friend. br br 19-Nov-07br br ivor or ivor.