br br 4 Simple ways to improve your Facebook ad’s CTR br br If your current Facebook ad isn't performing as well as br you'd like, then here are 4 CTR boosting techniques that br may help! br br 1. Be as targeted as possible br br The great thing about Facebook advertising is that it br allows you to target specific age groups, locations, br education levels, sexes, etc. br br So you don't have to waste money putting your ad in br front of people who are never really going to click br on it. br br To give you an example, instead of creating an ad br for a dating site and targeting men aged between 21 br and 33, for instance, you could instead produce 13 br versions of the same ad and target each individual br age, and see which age(s) are the most profitable. br br 2. Avoid banner blindness br br Banner blindness is when Facebook users stop noticing br your ad, basically because the same demographic has br seen it so many times it no longer has the impact it br had when it first appeared. br br To avoid this, consider swapping out the image with br a fresh one, use a border around the ad to help it br stand out more, or rewrite the headline. br br 3. Use pretty people! br br Yep, I know. It's shallow, right? But then so are br a lot of your customers! In fact, I've found that br ads with images of attractive people nearly always br outperform those without. br br Basically, "pretty" people are more eye-catching, br and as a result, the large majority of Facebook br users are more likely to click on these ads. br br 4. Ask Facebook br br A lot of Facebook advertisers create ads that br don't stand a chance of converting, because they br fail to ask Facebook what works. br br Facebook want to help its advertisers as much as br possible, because if your ads are making money, br they're making money. br br So if you're not sure about anything, take a look br at the 'help' links which are on the right hand br side of the page when you're creating the ad itself. br br You can get help with choosing your objective, br selecting images, editing ads, choosing your audience, br creating your campaign, bidding and pricing.