Can Deli Comfort Foods Be Sustainable? Pollan Argues Yesbr Saul's Restaurant and Deli - Jewish Community Center of the East Baybr What does sustainability mean for the future of Deli cuisine and culture? Local, organic versus industrial systems, externalized costs of cheap food and...collective memory and food traditions.Even br "authentic" cuisine can obstruct progress towards more just, sustainable food. How does a business committed to being part of the solution persuade traditionalist customers of the importance of change?For example, towering pastrami sandwiches once signified success, security and abundance, an immigrant's celebration of the American Dream.