Permission Marketing: The End of Commercial Interruptionbr Gamification Co - Concourse Exhibition Centerbr ON-DEMAND ONLYbr Arts organizations such as ballets, operas and theaters, are under tremendous pressure to sell tickets and raise money to support their operations. Competition for entertainment dollars is very intense. In this session, Erik Gensler, President of Capacity Interactive, a digital marketing consulting firm for arts organization, will use case studies to illustrate how smart arts organizations are using gamification to engage patrons in order to sell more tickets and raise more money. This session will also illustrate how organizations can use the data from these efforts to better target prospects online.