Gamification at Work: Do's and Don't of Employee Rewardsbr Gamification Co - Concourse Exhibition Centerbr ON-DEMAND ONLYbr As more online services start to leverage machine learning to develop an improved and more personal customer experience, the stellar rise of "big data" as a mechanism to tailor the experience is well known. Their is a challenge, however, when customers are not naturally or organically generating all the data required to feed the machine learning algorithms - and game mechanics can be a powerful technique to encourage users to perform tasks to help complete the big data story.