Book Turns Into Zombie Video Game With QR Codesbr swissnex San Francisco - swissnexbr What will become of books in the era of transmedia? How will the information inside books be shared, and how will readers be impacted by those changes? Together with Transmedia SF, swissnex San Francisco welcomes four speakers who share their view of the future of books: a publisher, a digital media expert, an author, and a professor.This event kicks off The Book Lab exhibition, an experimental journey following nine projects born in Swiss, Californian, and French higher education institutions that probe the next chapter for the book.