Why Web Ads Fail: Experience Wins Out Brand Advocacybr Social Data Week - br How Do You Build a Passion Brand? br John Bell, Global Managing Director, Social@Ogilvybr br Every day people have millions of conversations about brands around the world. Many of these are advocacy mentions that help brands significantly amplify their marketing. Research suggests that up to 80 of reach from marketing campaigns now comes from network amplification through advocacy. This means brands that can't generate substantial advocacy will simply pay more to market less efficiently than those who make advocacy a brand priority. John Bell, Global Managing Director for Social@Ogilvy, will share the surprising new study revealing what consumers care about most and how brands can build passionate advocacy.