A Doctor's Prescription for Halo? Video Games as Medicinebr Gamification Co - The Museum of Jewish Heritagebr Behavior Change: Improving Lives & Increasing Longevitybr br Moderator: Libe Goad, ZDNetbr br Steve Kimmel, University of Pennsylvaniabr br Dan Brostek, Aetnabr br Andres Moran, Earnditbr br Ron Gutman, HealthTapbr br Robert Plourde, UnitedHealth Groupbr br Changing consumer behavior in health and wellness has been one of the most challenging areas of motivational gamification. Recent successes – and an extraordinary amount of investment and interest – are driving a renewed belief that Gamification and the “quantified self” can change seemingly intractable behaviors. But are these results real and lasting, or are they temporary and situational? What can marketers, product designers and practitioners learn from the gamification lessons of the health industry and how can those be applied to other domains? These and other questions will be answered by these esteemed – and uniquely experienced – panelists.br br The Gamification Summit brings together top thought leaders in game mechanics and engagement science. Hear what works and what doesn't in this dynamic and fast-moving field through case studies, keynotes and panels delivered by experts such as Gabe Zichermann (Game-Based Marketing), James Gardner (Spigit), Jon Radoff (Disruptor Beam), Michael Wu (Lithium) and Alexandra Wilkis Wilson (founder of Gilt Groupe). Learn how game mechanics and the new science of engagement are rewriting the rules of brand marketing, product design and customer acquisition and get your business in the game.