Android vs. iPhone: The Context Awareness Warbr Innovation Lab - Aarhus City Hallbr Clark Dodsworthbr Owner Osage Associatesbr br We ain’t seen nothing yet. Within 20 months, devices in our pockets will be context aware and hyper-personalized. How do we bank on that in products and services? And what’s next? Get your map of the next digital gold rush in context awareness and dynamic data.br br Clark has a pretty good idea about where things are going. He has consulted for Apple, shipped a virtual world, was part of the first location-aware retail start-up, built strategies for simulator entertainment, and even spiced up a future theme park with Augmented Reality. For Phillips he co-authored the Ambient Intelligence paradigm that founded a new product generation, later taken to heart by the EU as a 3,7 bio EU tech program under the 6thFramework. Clark will share his insights into a product future that learns you...and your friends. It is hyper-personalized, highly context aware, and real time all the time, using predictive analytics to deliver unparalleled, always-on, augmented experience. Beam us up, Clark!br br The NEXT 2011 Conference is a rare glimpse into the latest trends and innovations in food, green, design, health and digital. Cutting-edge and single track, the conference brings together a diverse group of speakers from a variety of industries and organizations, including AT&T, Time Inc., Google and Ferrari. This is a great chance to watch idea-driven leaders as they help shape the future of the world.